Privacy policy
INTRODUCTION
Welcome to the Wrendale Designs
Limited Privacy Policy.
Wrendale Designs Ltd respects your
privacy and is committed to protecting your personal data. This Privacy Policy
will tell you how we look after your personal data when you visit our website and
inform you of your privacy rights and how the law protects you.
Please use the Glossary at the end of
this Privacy Policy to understand the meaning of some of the terms used in it.
Our Cookies Policy is set out below,
at the end of this Privacy Policy.
1. IMPORTANT INFORMATION AND WHO WE
ARE
PURPOSE OF THIS PRIVACY POLICY
This Privacy Policy aims to give you
information on how Wrendale Designs Ltd collects and processes your personal
data through your use of this website and in conducting business with us as a
trade customer, including any data you may provide through the website when you
sign up to receive our marketing material or purchase a product.
This website is not intended for
children and we do not knowingly collect data relating to children.
It is important that you read this
Privacy Policy from time to time so that you are fully aware of how and why we
are using your data.
CONTROLLER
Wrendale Designs Ltd is the
controller and responsible for your personal data (collectively referred to as,
“we”, “us” or “our” in this Privacy Policy).
We have appointed a data protection
lead (DPL) who is responsible for overseeing questions in relation to this
Privacy Policy. If you have any questions about this Privacy Policy, including
any requests to exercise your legal rights, please contact us via our customer
contact details and state that your query is for the attention of the DPL.
CONTACT DETAILS
Our full details are:
Full name of legal entity: Wrendale
Designs Ltd Enterprises Limited, a limited company with registered number 8259854.
Wrendale Designs Ltd is registered, and operates, in the United Kingdom.
Postal address: Wrendale Designs Ltd,
Station Road, Brigg, North Lincolnshire, DN20 8HX
You can also contact us through
our customer service email address info@wrendaledesigns.co.uk or over the
telephone on 01652 680253.
You have the right to make a complaint
at any time to the Information Commissioner’s Office (ICO), the UK supervisory
authority for data protection issues (https://ico.org.uk). In the UK,
please read: https://ico.org.uk/for-the-public/raising-concerns... for details
of how to do this. We would, however, appreciate the chance to deal with your
concerns before you approach the ICO so please contact us in the first
instance.
CHANGES TO THE PRIVACY POLICY AND
YOUR DUTY TO INFORM US OF CHANGES
We may need to update this Policy at
any time and without notice. This Policy was last updated on 21st May 2018.
It is important that the personal
data we hold about you is accurate and up to date. Please keep us informed if
your personal data changes during your relationship with us and periodically
review your account settings on our website.
2. THE DATA WE COLLECT ABOUT YOU
Personal data, or personal
information, means any information about an individual from which that person
can be identified. It does not include data where the identity has been removed
(anonymous data).
We may collect, use, store and
transfer different kinds of personal data about you which we have grouped together
follows:
·
Identity Data includes first
name and last name.
·
Contact Data means the data we
use to contact you including your billing address, delivery address, email
address and telephone number.
·
Financial Data means the data we
use to process your payments for your orders including your payment card
details. We do not store or process your card details ourselves, they are
processed and stored via one of our contracted third party service providers.
·
Transaction Data means details
about transactions you have made on our website including the payments to and
from you along with other details of products and services you have purchased
from us.
·
Technical Data means details
about the device(s) you use to access our website including your internet
protocol (IP) address, browser type and version, location, browser plug-in
types and versions, operating system and platform and other technology on the
devices you use to access this website.
·
Profile Data includes your username
(email address) and password, your login data, purchases or orders made by you,
your interests, preferences, feedback and survey responses.
·
Usage Data includes information
about how you use our website, products and services. This includes your
browsing patterns and information such as how long you might spend on one of
our webpages and what you look at and for on our website, the click stream to
and from our website, page response times and page interaction information such
as scrolling, clicks and mouseovers.
·
Marketing and Communications
Data includes your preferences in receiving marketing from us and your
communication preferences.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal
data by law, or under the terms of a contract we have with you and you fail to
provide that data when requested, we may not be able to perform the contract we
have or are trying to enter into with you (for example, where you do not
provide suitable delivery instructions to provide you with goods or services).
In this case, we may have to cancel a product or service you have with us but
we will notify you if this is the case at the time.
3. HOW IS YOUR PERSONAL DATA
COLLECTED?
We use different methods to collect
data from and about you including through:
·
Direct interactions. You may
give us your Identity Data, Contact Data, Transaction Data, Profile Data,
Financial Data and Marketing and Communications Data by using our website,
filling in forms or by corresponding with us by post, phone, email or otherwise.
This includes personal data you provide when you purchase a product or service
(including gift cards) through our website; create an account on our website or
request marketing to be sent to you.
·
You may provide us with your details
at a trade show if you are interested in becoming a trade stockist.
·
You may provide your details by
email, post or over the telephone if you are contacting us in order to become a
stockist
4. THIRD PARTY SOURCES OF DATA/DATA
SHARING:
We also collect from and share data
with the following providers:
·
Essential Service Providers: For
example delivery companies, warehouses and payment service providers
·
Professional Advisers and
Investors: We may also share your data with professional advisers such as
our lawyers and insurers to manage risks and legal claims, and/or as part of
our relationship and obligations to our investor organisations. This is in our
legitimate interests.
·
Law Enforcement/Legal Compliance/Fraud
Prevention Agencies
The lawful bases for sharing and
processing this data is set out in the table below and please refer to
the External Third Parties listed in the Glossary for further information.
5. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data
when the law allows us to. Most commonly, we will use your personal data in the
following circumstances:
·
Where we need to perform the contract
we are about to enter into or have entered into with you.
·
Where it is necessary for our
legitimate interests (or those of a third party) and your interests and fundamental
rights do not override those interests.
·
Where we need to comply with a legal
or regulatory obligation.
See the Glossary at the end of this
Privacy Policy to find out more about the types of lawful basis that we will
rely on to process your personal data.
PURPOSES FOR WHICH WE WILL USE YOUR
PERSONAL DATA
We have set out below, in a table
format, a description of all the ways we may use your personal data, and which
of the legal bases we rely on to do so. We have also identified what our
legitimate interests are where appropriate.
|
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of
legitimate interest |
|
To register you as a new customer |
(a) Identity |
Performance of a contract with you. |
|
To process and deliver your order,
including: 1. managing payments, fees and charges; and managing
your queries through our Customer Service team |
(a) Identity |
Performance of a contract with you.
|
|
To collect and recover money owed
to us in respect of your order |
(a) Identity |
Necessary for our legitimate
interests (to recover debts due to us). |
|
To carry out fraud assessments |
(a) Identity |
Necessary for our legitimate
interests of ensuring payments are not fraudulent |
|
To process your purchase of a gift
voucher from us |
(a) Identity |
Performance of a contract with you. |
|
To notify you in relation to our
legal obligations and documents, including changes to our terms or Privacy
Policy |
(a) Identity |
Necessary for our legitimate
interests of ensuring our customers are updated on these changes. |
|
To help us improve our offering to
our customers, including asking you to leave a review or take a survey, or
provide customer insights |
(a) Identity |
Necessary for our legitimate
interests (to study how customers use our products/services, to improve our
offering to our customers, to develop them and grow our business). |
|
To deliver relevant marketing
material to you |
(a) Identity |
As a customer who has bought
products from our website in the past and who has previously opted into our
mailing scheme we believe that our marketing material will be of interest to
you and the contact is covered by a legitimate interest. You have the option to be removed from
these lists at any time. We will periodically send out a
catalogue to our trade customers – we consider this to be justified by
legitimate interest in order for us to conduct a business relationship. |
|
To use data analytics to improve
our website, products/services, marketing, customer relationships and
experiences |
(a) Technical |
Necessary for our legitimate
interests (to define types of customers for our products and services, to
keep our website updated and relevant, to develop our business and to inform
our marketing strategy). Please note that where cookies are used for this
purpose, this is covered by our Cookies Policy |
MARKETING
We may use your Identity, Contact,
Technical, Usage and Profile Data to form a view on what we think you may want
or need, or what may be of interest to you. This is how we decide which
products, services and offers may be relevant for you. We only use the data you
provide to us directly for this purpose along with the Aggregated Data provided
to us by our analytics partners and we do not track what other websites you may
visit after visiting our site, though in common with most websites, we may
register the site which referred you to our site (e.g. a search engine).
We strive to provide you with choices
regarding certain personal data uses, particularly around marketing and
advertising.
We generally only send electronic
marketing - such as email marketing - to people who have previously bought
similar products from us and this is in our legitimate interests. We will
always offer a way out of receiving this marketing when you first purchase our
products and in every marketing communication afterwards. We may on occasion
send out postal marketing for the purpose of growing our sales which is in our
legitimate interests and in this scenario we will rely on you to let us know if
you do not want to receive this by opting out of marketing (see Opting out
below).
Where you have not previously bought
from us but have registered your details with us (for example by entering a
competition or signing up for a newsletter), we will only send you marketing communications
if you opted into receiving marketing at the time and so given us your express
consent (which you may withdraw at any time – see Opting out below).
We may also share certain data with
third party social media platforms in order to show you targeted ads when you
visit them. We do this by:
1. the use of cookies which capture your visits to our
website. Please refer to our Cookies Policy for more information; and
2. we may also provide these platforms with your email
address to create ‘audiences’ of users fitting within a certain
demographic/category so that we can target our marketing. Please check the
social media platforms’ terms for more details of these services. This is in
our legitimate interests of sending you direct marketing. See ‘Opting out’
below for details of how you can adjust your marketing preferences. Our Cookies
Policy also explains how you can adjust your cookies preferences.
Our
trade customers (customers who have ordered from us in the last 12 months) will
receive a biannual catalogue from us.
OPTING OUT
You can ask us to stop sending you
marketing messages at any time by contacting us by email at info@wrendaledesigns.co.uk, over the
telephone on 01652 680253 or by writing to us at Wrendale Designs Ltd, Station
Road, Brigg, North Lincolnshire, DN20 8HX.
In addition, all of our email marketing communications will contain a
link which will enable you to change your marketing preferences.
If you opt out of receiving email
marketing from us, we will no longer share your email address with social media
platforms (see ‘External Third Parties’ below). However, you may continue to
see our ads through them, due to their general demographic targeting. Please
check the social media platforms for more detail of how to opt out from seeing
these ads.
Where you opt out of receiving these
marketing messages, this will not apply to personal data provided to us as a
result of a product/service purchase, or related correspondence, and we will
continue to process such data in accordance with this Privacy Policy and only
ever as permitted by law.
COOKIES
You can set your browser to refuse
all or some browser cookies, or to alert you when websites set or access
cookies. If you disable or refuse cookies, please note that some parts of this
website may become inaccessible or not function properly. For more information
about the cookies we use, please see our Cookies Policy.
6. DISCLOSURES OF YOUR PERSONAL DATA
We require all third parties to
respect the security of your personal data and to treat it in accordance with
the law and they may only use your data for the purposes we specify in our
contract with them. We will always work with them to protect your privacy.
7. DATA SECURITY
We have put in place appropriate
security measures to prevent your personal data from being accidentally lost,
used or accessed in an unauthorised way, altered or disclosed. In addition, we
limit access to your personal data to those employees, agents, contractors and
other third parties who have a business need to know. They will only process
your personal data on our instructions and they are subject to a duty of
confidentiality.
We have put in place procedures to
deal with any suspected personal data breach and will notify you and any
applicable regulator of a breach where we are legally required to do so.
You acknowledge that the Internet is
not a completely secure medium for communication and, accordingly, we cannot
guarantee the security of any information you send to us (or we send to you)
via the Internet. We are not responsible for any damages which you, or others,
may suffer as a result of the loss of confidentiality of such information.
8. DATA RETENTION
HOW LONG WILL YOU USE MY PERSONAL
DATA FOR?
We will only retain your personal
data for as long as necessary to fulfil the purposes we collected it for,
including for the purposes of satisfying any legal, accounting, or reporting
requirements.
To determine the appropriate
retention period for personal data, we consider the amount, nature, and
sensitivity of the personal data, the potential risk of harm from unauthorised
use or disclosure of your personal data, the purposes for which we process your
personal data and whether we can achieve those purposes through other means,
and the applicable legal requirements. For example, details of your orders will
be kept for as long as we need to retain that data to comply with our legal and
regulatory requirements. This is generally 7 years unless the law prescribes a
longer period.
In some circumstances you can ask us
to delete your data: see ‘Your Legal Rights’ below for
further information.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have
rights under UK data protection laws in relation to your personal data.
You have the right to:
Request access to your personal
data (commonly known as a “data subject access request”). This enables you to receive
a copy of the personal data we hold about you and to check that we are lawfully
processing it.
Request correction of the
personal data that we hold about you. This enables you to have any incomplete
or inaccurate data we hold about you corrected, though we may need to verify
the accuracy of the new data you provide to us.
Request erasure of your personal
data. This enables you to ask us to delete or remove personal data where there
is no good reason for us continuing to process it for example where you
consider that we do not need it any longer for the purposes for which we
originally collected it as explained to you in this Privacy Policy, where you
have withdrawn your consent to our using it and we had relied on that consent
according to this Policy, where you consider that we cannot show a ‘legitimate
interest’ in continuing to process it and we have relied on that legitimate
interest to process it as explained to you in this Policy . You also have the
right to ask us to delete or remove your personal data where you have
successfully exercised your right to object to processing (see below), where we
may have processed your information unlawfully or where we are required to
erase your personal data to comply with local law. Note, however, that we may
not always be able to comply with your request of erasure for specific legal
reasons which will be notified to you, if applicable, at the time of your
request.
Object to processing of your
personal data where we are relying on a legitimate interest (or those of a
third party) and there is something about your particular situation which makes
you want to object to processing on this ground as you feel it impacts on your
fundamental rights and freedoms. You also have the right to object where we are
processing your personal data for direct marketing purposes. In some cases, we
may demonstrate that we have compelling legitimate grounds to process your
information which override your rights and freedoms.
Request restriction of
processing of your personal data. This enables you to ask us to suspend
the processing of your personal data in the following scenarios: (a) if you
want us to establish the data’s accuracy; (b) where our use of the data is
unlawful but you do not want us to erase it; (c) where you need us to hold the
data even if we no longer require it as you need it to establish, exercise or
defend legal claims; or (d) you have objected to our use of your data but we
need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your
personal data to you or to a third party. We will provide to you, or a third
party you have chosen, your personal data in a structured, commonly used,
machine-readable format. Note that this right only applies to automated
information which you initially provided consent for us to use or where we used
the information to perform a contract with you.
Withdraw consent at any
time where we are relying on consent to process your personal data.
However, this will not affect the lawfulness of any processing carried out
before you withdraw your consent.
If you wish to exercise any of these
rights, please contact us, marking your query for the attention of the DPL.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to
access your personal data (or to exercise any of the other rights). However, we
may charge a reasonable fee if your request is clearly unfounded, repetitive or
excessive. Alternatively, we may refuse to comply with your request in these
circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific
information from you to help us confirm your identity and ensure your right to
access your personal data (or to exercise any of your other rights). This is a
security measure to ensure that personal data is not disclosed to any person who
has no right to receive it. We may also contact you to ask you for further
information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate
requests within one month.
10. GLOSSARY
LAWFUL BASIS
Legitimate Interest means the
interest of our business in conducting and managing our business to enable us
to give you the best service/product and the best and most secure experience.
We make sure we consider and balance any potential impact on you (both positive
and negative) and your rights before we process your personal data for our
legitimate interests. We do not use your personal data for activities where our
interests are overridden by the impact on you (unless we have your consent or
are otherwise required or permitted to by law). You can obtain further
information about how we assess our legitimate interests against any potential
impact on you in respect of specific activities by Contacting Us
Performance of Contract means
processing your data where it is necessary for the performance of a contract to
which you are a party or to take steps at your request before entering into
such a contract.
Comply with a legal or regulatory
obligation means processing your personal data where it is necessary for
compliance with a legal or regulatory obligation that we are subject to.
THIRD PARTIES
EXTERNAL THIRD PARTIES
Storage providers - we use IT
platforms that securely store all of our data, including customer details.
Email service providers - in
order to send you marketing content and transactional emails, we share your
details with our email service providers.
Social Media Platforms - We may
make your name and email address available to companies in order to advertise
and market our services to you through other platforms on the internet (e.g.
Facebook). See the ‘Marketing’ section of this Privacy Policy above.
Analytics tools - we use
analytics tools to track the way that users interact with our website.
Payment providers - in order to
facilitate any payments made on our site, we facilitate the sharing of your
Financial Data with payment providers.
Delivery providers - in order to
package and mail your orders to you, it is necessary to share your information
with delivery providers.
Marketing and insights
providers - marketing and insights tools allow us to understand our
customers better so that we may provide you with the best possible website,
products and customer service experience. We may share certain information
about our customers to facilitate this process.
Customer service platforms -
when you interact with our customer service team, your details are shared with
our customer service platform providers.
Wrendale Designs Ltd’s Cookies Policy
Information about our use of cookies
This website uses cookies to
distinguish you from other users of this website. This helps to provide you
with a good experience when you browse the website and to enable improvements
to our site. By continuing to browse the site, you are agreeing to the use of
cookies.
A cookie is a small file of letters
and numbers that is stored on your browser or the hard drive of your computer
if you agree. Cookies contain information that is transferred to your
computer's hard drive.
The following cookies are used on
this site:
Strictly necessary cookies.
These are cookies that are required
for the operation of the website. They include, for example, cookies that
enable you to log into secure areas of the website, use a shopping cart or make
use of e-billing services.
Analytical/performance cookies.
They recognise and count the number
of visitors and to record how visitors move around the website when they are
using it. This helps to improve the way the website works, for example, by
ensuring that users are finding what they are looking for easily.
Functionality cookies.
These are used to recognise you when
you return to the website. It means content can be personalised for you,
including remembering your preferences (for example, your choice of language or
region).
Targeting cookies.
These cookies record your visit to
the website, the pages you have visited and the links you have followed. This
information is used to make the website and the advertising displayed on it
more relevant to your interests. This information may be shared with third
parties for this purpose.
Google Analytics
We use Google Analytics, a web
analytics service provided by Google. Google Analytics uses 'cookies', which
are text files places on your computer, to help analyse how visitors use
wrendaledesigns.co.uk
|
Cookie Name |
What is it |
|
_utma |
Typical content: randomly generated
number |
|
_utmb |
Typical content: randomly generated
number |
|
_utmc |
Typical content: randomly generated
number |
|
_utmz |
Typical content: randomly generated
number and information about how the page was reached (eg directly or via a
link, organic search or paid search) |
For further details on Google
Analytics cookies, including those not used by wrendaledesigns.co.uk
visit cookies set
by Google Analytics
eCommerce and Content Management
System Cookies
Used by the software which displays
our website content to remember that you have already provided information in
order to complete an order or login to view your previous orders.
Cookie Name | What is it |
basket_id | Typical content: Unique number
assigned when you create a basket on the website which is used to add track
which items you wish to purchase. |
customerRef | Typical content: Unique number
assigned when you first create an account. |
orderRef | Typical content: Unique number
assigned when you go through to the checkout process, this is used to track
your order. |
countryRef | Typical content: Number which is
assigned to a country, enables the postage system to know which country a
customer is from. |
regionRef | Typical content: Number which is
assigned to a region, enables the postage system to know which area a
customer is from. |
postageType | Typical content: Will contain a
reference number for upgraded postage options. |
accountLogin | Typical content: 'true' if the user
has logged in via the account system. |
Please note that third parties
(including, for example, advertising networks and providers of external
services like web traffic analysis services) may also use cookies, which are
not under the control of this website. These cookies are likely to be
analytical/performance cookies or targeting cookies.
You can block cookies by activating
the setting on your browser that allows you to refuse the setting of all or
some cookies. However, if you use your browser settings to block all cookies
(including essential cookies) you may not be able to access all or parts of the
site.
Last amended 21 May 2018
